When you explore this technique, imagine yourself writing a proposal to the editor of a major magazine, asking him to commission you to write a series of articles.
1) Core Idea (The “Headlines”) – Big and simple – quickly summing up the core of your concept (like a Tagline in a Query Letter!). In the next section of the main menu you’ll learn how to develop this part using the Four U’s:
2) The Big Promise (The “Hook”) – Incentive for the reader to read on – What’s in it for the reader? (This also applies to writing an attention-getting beginning for your work, and ensuring you’ve satisfied your target market – with things such as knowledge, emotions, etc.).
3) Credibility – Give readers a reason to trust you – Can this writer do the job?
4) The Powerful Call to Action – Implore the agent to act – give him a good reason and include your contact details (just like in a Query Letter).